Don Ressler has the e-Commerce industry buzzing. He has been in the business for years, and he has marketed a plethora of different clothing styles to women. He has managed to create a brand that is unique and intriguing to women each time that he start a new company.
As assortment of consumers have been impressed with what he has managed to do, and it appears that he is only getting better as he brings forth more of the same business models to new businesses like Fabletics and FabKids on brandettes.com. JustFab was the original blueprint, but Don his business partner Adam Goldenberg have managed to take this business model and spread it across a ton of eCommerce ventures that have produced more than a billion dollars.
Don Ressler has become a major force in business because he has been able to predict the trends that consumers have followed with their purchasing habits. He has always managed to bring forth a new style of products that would be fresh and innovative. He also made it his business to push a new wave of subscription clothing.
He was a fan of the business model for the VIP memberships, and he has made sure that this business model was implemented across a multitude of e-commerce platforms. This may be the thing that separates Don and Adam from the rest of the competition. These are two guys that were interested in getting customers to become loyal to their eCommerce sites. Don was aware of the trends in the industry, and he knew that he could sell clothing where consumers would opt for automatic shipments because clothing changes so much. There’s always a lot of change in the clothing industry, and it makes sense for customers to expect style changes often. What Don has managed to do is keep customers looking forward to what he is doing next.
Right now Demi Lovato has a limited edition collection with Fabletics at https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/. This is the element of surprise that Don Ressler incorporates to stir up buzz about his companies. He has the ability to shift to what is popular.