Last year, women in the music industry demonstrated strong leadership in executive roles. The tasks involved more than just negotiating contracts or even finding fresh talent. Women at the highest levels of the industry also fought to protect rights. They have paved the way for the future of the business and have become influencers.
One of those female leaders is Desiree Perez. She serves as the chief operating officer at Roc Nation. The entertainment company was founded by renowned rapper Jay-Z. In Jan. 2017, Perez was able to strike a deal that saw Sprint invest $200 million in TIDAL, a music streaming service. Before the deal was made, many questioned TIDAL’s viability in the market and whether or not it would see a significant investment. Perez put those concerns to rest. Thanks to the deal, Sprint sponsored a free download of Jay-Z’s 4:44 album and it garnered one million downloads. This made 4:44 a platinum album before its official release.
That isn’t all that Perez has done for Roc Nation. Live Nation is an equity partner of Roc Nation. Back in April, Live Nation signed a $200 million touring partnership with Jay-Z. A surge in tour revenue is also evident. Jay-Z’s 4:44 tour grossed 21 percent higher than his Magna Carter tour back in 2013.
Perez wasted little time making moves this year. On Jan. 4, Perez and Roc Nation Sports announced the signing of Saquon Barkley. After playing the running back position for three years in college football with Penn State, Barkley will enter the 2018 NFL Draft.
Follow desiree: Facebook.com/public/Desiree-Perez
Sam Boraie and Boraie Development have been the pillars of the growth of the areas of New Brunswick. Even though the company has always been successful, it made national news when it started the project of One Riverview in Newark in which the NBA star Shaq made a significant investment. An old High School was converted into a 23 storey building with 169 residential apartments with all modern amenities. It also had retail showrooms on its first floor which helped bring businesses into the area. This project changed the face of the Boraie Development company and proved that it could do more than budget housing projects.
Sam Boraie is one of several sons and daughters of Omar Boraie who shifted base to the United States from Egypt many decades ago. Omar was a trained chemist in Egypt and came to the US for his doctorate studies. While in the United States, he got involved in the real estate market and started his company. Today, he is among the top real estate developers in the country. The once declining and crime-hit area of New Brunswick saw a real estate boom after Boraie Development started to take initiatives in the area and developed many projects. One of its other major projects was the Aspire apartment complex. Another prestigious project of the company was Waverly Place in Montgomery New Jersey. This project had a great location with shopping centers, hospitals, and schools in the immediate area.
According to Bloomberg, Sam is one of the several Vice President of the Boraie Development but has been the major decision maker for the different projects that the company undertakes. Apart from his ability to acquire contracts and permits, he overlooks all other aspects of the project to make it successful. Over the years, Sam Boraie has made a name in the community through its charity work. He is one of the trustees of the State Theater in New Brunswick and his company Boraie Development continues to contribute the different educational and artistic programs in the theater. Another major charity work that Sam is a big part of is the Elija’s Promise. This is a non-profit organization that offers healthy meals to the poor and providing food service training. Recently, he was named the Rutgers Chair in Genomic Science which he is passionate about.