Online reviews do a lot for your bottom line. Just ask Fabletics what online reviews have done for them. Just look at their profit margins and growth rates over the last few years. Such growth is outstanding.
Why do reviews matter? Well, first of all, they do a lot for your online marketing strategy. There is no doubt that by having tons of positive online reviews, your online marketing efforts will be a lot more successful. The reason for this is quite simple, actually.
First of all, online reviews that are positive will help you get better search engine rankings. This is just one of the ways that online reviews will help you, but it certainly is not something to be laughed at.
Many studies have been done on the power of online reviews to boost your search engine rankings. There are many ways that online reviews do that, according to the studies.
One way is that they boost your organic local rankings. This means that if you have a local website for a local business, you will start ranking higher when people in your local area search Google for topics relating to your industry. If you are focusing on attracting people through your website, then this will help you a lot.
Another way that online reviews help boost your rankings is by helping you land on the three pack of local businesses. It is well known that when people search on Google for local establishments, Google will often show them the Google profiles of three and sometimes seven local businesses. Of course, there may be many businesses out there who have a Google profile, but only a select few of them will make it to this pack. Google has not revealed why they choose some businesses over others, but studies have been done on the matter that show that positive reviews play a large role in their algorithms. This means that if you have more positive reviews, it is likely that you will get into that three pack, which means that a whole new load of people will be able to find you online.
Another way that online reviews boost your rankings is by letting you get Schema markup snippets next to your website and your profile listings on other third party review sites. This means that more people will end up clicking on those snippets. Not only will you get a whole new flood of traffic, but more clicks will result in higher rankings, which in turn will result in more traffic.
Kate Hudson has been heading Fabletics for a long time. She has been on board ever since the owners asked her to join the team at the very beginning of the company. She has done so much good ever since. She helps out with everything, ranging from design to marketing. She is also an active promoter of Fabletics, and she helps them get more customers and make them happy. Take the Fabletics survey.