Desiree Perez Helps Lead The Charge For Women In The Music Industry

Last year, women in the music industry demonstrated strong leadership in executive roles. The tasks involved more than just negotiating contracts or even finding fresh talent. Women at the highest levels of the industry also fought to protect rights. They have paved the way for the future of the business and have become influencers.

One of those female leaders is Desiree Perez. She serves as the chief operating officer at Roc Nation. The entertainment company was founded by renowned rapper Jay-Z. In Jan. 2017, Perez was able to strike a deal that saw Sprint invest $200 million in TIDAL, a music streaming service. Before the deal was made, many questioned TIDAL’s viability in the market and whether or not it would see a significant investment. Perez put those concerns to rest. Thanks to the deal, Sprint sponsored a free download of Jay-Z’s 4:44 album and it garnered one million downloads. This made 4:44 a platinum album before its official release.

That isn’t all that Perez has done for Roc Nation. Live Nation is an equity partner of Roc Nation. Back in April, Live Nation signed a $200 million touring partnership with Jay-Z. A surge in tour revenue is also evident. Jay-Z’s 4:44 tour grossed 21 percent higher than his Magna Carter tour back in 2013.

Perez wasted little time making moves this year. On Jan. 4, Perez and Roc Nation Sports announced the signing of Saquon Barkley. After playing the running back position for three years in college football with Penn State, Barkley will enter the 2018 NFL Draft.

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