Lori Senecal is the Global chief executive officer at CP+B. She is responsible for the management and coordination of all the company’s nine international offices. Lori also oversees all the company’s international growth and expansions. Lori first joined CP+B in 2015 and has managed to register a high level of performance and positively changed the company’s business. Her contributions to the firm are generally collaborative, agile, and inventive.
Under her leadership, Lori Senecal has offered consistent international services while maintaining strong local market businesses. She also focuses on talents to meet various agency developments. Because of her commitment and skills, CP+B is highly recognized as a creative innovator. For this reason, she has emerged as a prominent executive.
Lori is well-informed on effective advertisement. She insists that any advertising campaign must feature a unique message to the customer. Further, the message disseminated should always be clear to the target audience. Finally, the message should call for action. To meet a blend of all these features, the advertisement should properly mix visual and other media elements.
According to Lori, creativity is more of behavior than a talent. This understanding has consistently enabled her to enhance the revenues at CP+B by over 21%.
CP+B became reluctant to advertise Kraft Mac & Cheese when they opted to do away with artificial ingredients in 2015. This move was as a result of fear that their market could collapse. Eventually, the company sold over 50 million boxes and received one billion media impressions.
CP+B built a commercializer tool specifically for Letgo. This tool is essential in the creating slick TV-style spots. Let go users have highly benefited from this instrument in selling their used items. The latter app recently managed to record 45 million downloads following its popularity.
2K is another company that has directly benefited from CP+B. 2K released a basketball installment video game in 2016, CP+B used Fitbit to further this video beyond the screen. They did this by inviting the players to link their Fitbit accounts with their NBA 2K profiles. This ultimately allowed them to improve their virtual character abilities on the merit of their real-world steps. Follow her on Twitter
See more: http://inspirery.com/lori-senecal/