Monthly Archives: September 2017

The Different Passions of Alexandre Gama

     Alexandre Gama is a creative, entrepreneur, and a lover of cars and music. Alexandra started Neogama in 1999 and sold a minority stake to BBH in 2002. In 2012 Publics Groupe acquired both companies.

After spending most of his time on global assignments, Gama shifted his focus to Brazil. Alexandre Gama is the Chief Creative Officer and CEO of Neogama. He relinquished his role as the Chief Creative Officer at BBH global in 2016. In the same year, his company, Neogama, parted ways with Bartle Bogle Hegarty Limited. Even after leaving BBH, Alexandre Gama created an operational agreement with the company that allows him to work with their clients.

Before BBH, he worked for Ogilvy & Mather creative department, DM9, Almap BBDO, and Young & Rubicam. The Propaganda Professionals Associations honored Alexandre Gama as the 2006 Agency Director of the year. In 2007, he received the Cabore Entrepreneur of the Year in the Communication Industry Award. He designed the Johnnie Walker Brazil campaign for Rock Giant that became a critical success bagging the Diageo Company of the Year Award. He has also won over 20 Cannes, Golden Lions awards for various campaigns.

Alexandre created VIOLAB, a guitar company that promotes and encourages music talent and guitar playing in Brazil. Alexandre Gama who also plays the guitar partnered with Ulysses Rocha to develop a business website and Youtube channel and radio program.

As a car enthusiast, he is an investor in the UK-based BAC, a sports car company that manufactures Mono, luxury one-seater cars. Currently, he hopes to venture into other sectors such as technology.